Apple is expected to introduce the next version of its iPhone on 4 October, when the new chief executive Tim Cook will demonstrate his grip on the company after having taken over from Steve Jobs in August.
The unveiling is also expected by many to include a simpler version of last year's iPhone 4 – which has become the best-selling smartphone in the world since its launch in June 2010 – which will allow Apple to attack China's huge market.
The expectation around the launch was heightened on Wednesday night when Al Gore, a member of Apple's board, let slip while speaking in South Africa that "new iPhones [are] coming out next month. That was a plug." Toby Shapstak, editor of Stuff magazine in South Africa, who was at the meeting where Gore spoke, told the Guardian: "I listened to my voice recording, and he clearly said [iPhones] plural."
Cook's appearance would be his first in public since he took over from Jobs, who has been on medical leave since January but fronted three public events for the company until his resignation.
Cook ran the company's day-to-day operations during Jobs's previous medical absences in 2004 and 2009, and for the first half of this year. He has been at Apple since 1998 and is credited with turning its manufacturing and supply operations around.
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